Who We Are
In short, Arterton is a London-based design atelier of sartorial and lifestyle "desiderata". Our modus operandus is creating fine goods that sell on their own accord. And hence, our vision is two-fold:
- Keep our selection small, so that we can refine our focus to articulated designs and proper craftsmanship that bring value to sartorial enthusiasts.
- Steer away from the usual and, instead, aim to innovate on classic designs. After all, we are, first and foremost, a design firm and atelier, rather than a stock-holding department store or reseller.
Our Design Philosophy
In developing a good product, there appears to be two approaches stemming from opposite directions, which, dare we say, are equally valid. The first is to proceed from a marketing perspective, which is to discover lacunae on the market and then aim to fill those gaps. No doubt, this is the preferred method of a savvy entrepreneur.
The second is to approach product development simply from design; that is -- to attempt to create a quality product that embodies practical, functional, and aesthetic value.
At Arterton, we found it easier to create from design. After all, we believe that if a product is really good, then it will sell itself. Cue our latest innovation: the Arterton Signature Garment Bag. Made of the heftiest double waxed cotton, 12oz, available on the market and boldly features a unique double-zip opening for easy insertion and retrieval. Greater production costs -- yes ; but, in the name of design , worth it for the sartorial enthusiast.
With one foot in the industrials, and the other in academia, William has been a long-time admirer of relaxed tailoring. During his PhD at Cambridge and unhappy with that which was available on the market, he began to comission a number of bespoke garment bags and umbrellas. This turned out to be the catalyst for Arterton.
Our conception is based on a spin on an old adage. We call it "if you want something made well, make it yourself".